Whether you’re just beginning to think about starting a personal injury law firm or you’ve already got the business up and running, there are some key things you’ll want to keep in mind. These include the need for a website, hiring a team, securing funding and marketing. Not to mention a few “non-negotiables” you’ll want to be aware of.
Create a website
A law firm website can be a great marketing tool. It can help build your brand, increase your credibility and attract ideal clients. But building a website takes effort. You’ll need to choose the right tools to get started. Luckily, there are several great options available.
For starters, you should look for a mobile-friendly design. Having a site that works well across all screen sizes can make a big difference to potential clients.
The best way to create a website for a personal injury law firm is to combine a search engine friendly structure with user-friendly content. In other words, you should make sure that the pages are easy to fill in, have clear call-to-action buttons and display the information clearly.
Your about page should explain how your practice was established, what you specialize in and the credentials of your attorneys. You can also include a blog. Blogs can be a great way to provide relevant information to clients. Plus, they’ll boost your search engine optimization.
There are many options for creating a law firm website. However, if you’re looking for a simple and effective solution, consider Zyro. This site builder allows you to create an impressive website with minimal effort. With over 130 templates to choose from, you’ll be able to craft the perfect law firm site.
The best thing about this site builder is that it’s extremely easy to use. After you sign up, you’ll be able to choose a template, edit it and publish it. Once you’ve completed the initial build, you’ll be able to track your website’s performance with the help of Google Analytics.
Another feature that you should check out is the drag and drop editor. This will help you create a professional website in minutes.
Get funding
Legal case funding is a practical way for a law firm to finance a legal case. It is easy to obtain. Law firms can use it to cover litigation expenses or invest in future assets.
When a client has a personal injury case, they are often facing large medical bills, time off work and other serious costs. While they may have a strong case, they are not always able to afford the bills. Having a source of funding during this period is critical.
A business line of credit is an ideal solution for this purpose. The benefit is that you only pay interest on the money you borrow. However, you must keep in mind that it will have a longer term than a merchant cash advance. This can cause you to have more operating costs, which can strain your cash flow.
Third party legal financing is another viable option. In exchange for a percentage of the settlement, a third party investor will invest in the case. Often, this means that your settlement amount will be less than what you might have received without this type of funding.
If you are considering a third party funding option, you will have to provide the required documentation and details of your case. You will also have to outline the total cash advance, the rate of return, and a cancellation policy.
Bank loans are also an option. These can be approved, but they can take months to process. They are more restrictive than other alternatives. Getting a loan from a bank requires a higher credit score and a bigger down payment.
Alternative lenders like Greenbox Capital offer faster approvals, flexible lending requirements, and no limits on how much can be used. They also offer invoice factoring, which can help you bridge the invoice payment gap and kickstart growth.
Hire a team
If you’re thinking of starting a law firm, it’s a good idea to take the time to make sure you have everything you need. This will make the long, long night of oblivion’s a thing of the past and help you get the job done in a timely fashion. To that end, take a moment to look at this list of must haves. Among those mentioned are: a good a good lawyer, an accountant, and a financial planner. It is also wise to have a good insurance agent on hand in case you get into an awkspella fender bender. You could also consider enlisting a lawyer with a bit of street cred to go on defense. As a matter of fact, the legal team at your disposal may well be more of a deterrent than you would expect.
Market your firm
In today’s market, personal injury law firms need to find new ways to market themselves. They are in competition with well-designed websites and need to show their clients that they are committed to serving their needs. But it can be hard to figure out where to start. Fortunately, there are nine effective marketing strategies that can help.
The first thing that your law firm should do is create an online presence. You will need a website and a mobile app. This will allow you to attract potential clients. Make sure that it’s easy to navigate and has good information.
You should also include a blog. Blogs are an excellent way to add content to your website without an intensive SEO strategy. Posts should be between 500 and a thousand words, and should be informative. When creating your blog, be sure to include relevant keywords.
Your blog posts can also be used to promote your social media accounts. For example, a post on LinkedIn could include a link to your social media page.
You may also want to consider video marketing. Videos can be a great way to connect with prospective clients. YouTube has a large user base. If you’re not familiar with video marketing, it’s a way to create original content to increase your visibility.
Other ways to market your personal injury law firm include paid advertising. There are many different types of pay-per-click advertising. Typically, the more expensive options will cost $1K per click.
Many lawyers also choose to partner with other law firms in their market. This can be beneficial as it allows the attorney to focus on their case work.
